For restaurants, the biggest hurdle is typically local SEO. Google’s local search algorithm loves relevant, location-based content, so ensuring that your site clearly communicates your service area is critical. But here's the problem—many restaurant websites still operate on outdated architecture. They might have a large menu page with everything lumped together or poorly categorized, which makes it difficult for both users and search engines to navigate. The key to better visibility in the food and beverage industry is creating a well-organized, location-centric website. You’ll want to break your menu down into distinct sections that make it easy for users to find what they want—whether that's gluten-free options, seasonal specials, or your best sellers. But instead of overloading your homepage with the entire menu, use category pages for each type of dish. This approach makes your website more crawling-friendly and helps you rank for long-tail keywords like “vegetarian brunch near me” or “best seafood restaurant in [city].”

Also, many restaurants miss out on the opportunity to optimize their deep pages—the ones for specific dishes or services like “wedding catering” or “private events.” You’ll want to ensure these pages are optimized for local traffic and specific search intents. This helps with both user experience and ranking because it targets niche keywords that your homepage or generic menu page can’t.

When it comes to plumbing, especially in local markets, one of the biggest issues is standing out from the competition in highly saturated cities. Plumbing services have a challenge of balancing between showcasing a wide array of services and making it clear to both users and Google exactly what each page is targeting. For example, a generic “Plumbing Services” page is typically insufficient. Local SEO works best when you create separate landing pages for each service and each service area. If you're targeting “leak repairs in [City]” and “pipe replacement in [Region],” each of these services should have its own dedicated page. This strategy allows you to target long-tail keywords and enhances relevance.

But the real power in plumbing SEO lies in trust-building. Many plumbers fail to leverage trust signals effectively, like certifications, reviews, and customer testimonials. Trust doesn’t only come from what’s written on your site—it comes from showcasing credentials, certifications, and local recognition. Make sure your credentials are prominent on your homepage, and that reviews are integrated into service-specific pages. Internal links from case studies or testimonials to services reinforce the credibility of each service area.

In the gaming sector, engagement and fresh content are your best friends. A site that offers game reviews, guides, and forums can struggle with two things: keeping users engaged and ensuring Google understands the depth of your content. Gaming websites often miss the mark when they treat all content as equal, not capitalizing on content categorization or niche targeting.

The main problem here is that users often land on a gaming site looking for specific content. They may want to see reviews for “FPS games” or check out guides for “MMORPG strategies.” If your site doesn’t clearly define these categories, Google might not know what content to rank, and visitors will get frustrated and leave. Keyword-focused content hubs are vital in gaming. Having a “Guide to FPS Games” or “Best RPG Games for Beginners” isn’t just good for SEO; it’s great for user experience too.

Further, user interaction plays a huge role. Offering the ability to leave comments, vote on reviews, or participate in gaming discussions can create a better experience for users, leading to longer visits and higher engagement. Schema markup for reviews and ratings enhances your visibility in search results, especially when it comes to high-traffic queries like “best new games of 2025.”

Ecommerce sites, particularly those on platforms like Shopify, face the constant challenge of managing a large number of product pages while maintaining a clean, intuitive structure. But the real problem is that without strategic categorization and strong internal linking, product pages become islands. They aren’t connected in a way that makes sense to users—or to search engines.

Homepage design is key. But you don’t just need to highlight promotions or new products. You need a smooth user journey that directs people to the products they’re likely to want, whether that’s through category pages like “Eco-Friendly Products” or “Limited Edition Styles.” Google loves it when a site’s structure reflects both user needs and business goals.

The deep pages on ecommerce sites should feature detailed product descriptions, including specifications, use cases, and high-quality images. Categories should be organized around sales data, traffic from Google Search Console (GSC), or user behavior, depending on which products get the most attention. Don’t just group products by type; group them in a way that speaks to user intent. For instance, you might have a “Best-Sellers” category or a “Seasonal Sale” page based on what products are most likely to convert.

Astrology and Law of Attraction websites face a distinct challenge: building credibility and authority. Since this sector is often seen as less grounded in traditional industries, the biggest issue here is building trust with users and establishing your authority with Google.

The best way to address this is to focus on personalized content and actionable resources. If your website offers daily horoscopes, ensure that each user experience is tailored to their sign or interests. For Law of Attraction websites, offering actionable guides—like "Manifesting Your Dream Job" or "Affirmations for Financial Abundance"—is essential. Google values content that speaks directly to a user’s search intent, so make sure your content matches the specific queries people are searching for.

And about reviews—these work wonders in building credibility in the Law of Attraction space. If users can see other people’s success stories, they’ll feel more comfortable trusting the site. Integrating user-generated content like reviews, testimonials, or even forums can make the site feel more authentic, which is crucial for both trustworthiness and engagement.

For roofers, the main challenge is often breaking through the local competition and building authority around your services. The primary issue here is that roofers often struggle to present their full range of services clearly and efficiently for both users and Google.

Let’s say you run a roofing business in Miami. Users will search for phrases like “roofing contractors near me” or “best roofing company in Miami.” So, it’s essential to create separate service pages for each aspect of roofing: repairs, installations, inspections, and specific types of roofing (e.g., asphalt, tile, metal). This will target long-tail keywords like “roof repairs in Miami” or “metal roofing Miami.” A well-organized category structure helps Google crawl your site better and understand what’s important. Linking between related pages like “roof installation” and “roof repair” improves relevance.

Another big issue for roofers is local visibility. Make sure you have a Google My Business listing optimized with accurate location info and high-quality images. Also, highlight your services in a way that caters specifically to your service area. For example, a page targeting “roofing services in Miami” is a great strategy. When Google sees your site as relevant to local queries, your visibility improves.

Junk removal services often face the challenge of positioning themselves as the top choice in a highly competitive market. Local SEO is a crucial aspect for junk removal services, as users search for phrases like “junk removal in [city]” or “how to dispose of large furniture in [location].”

Start by creating specific pages for your different types of services—residential junk removal, commercial junk removal, construction debris removal, etc. By categorizing your services in this way, you improve relevance and match user intent. For example, a page dedicated to “construction debris removal [city]” is better than a generic “junk removal services.”

It's also important to structure your site with local keywords and clear navigation to facilitate a user-friendly experience. Include your service areas on key pages (e.g., “Serving Miami, Fort Lauderdale, and surrounding areas”). You can also leverage local partnerships for guest posts or mentions in local directories. This helps build your credibility and trust with both users and search engines.

Tax consultants face unique SEO challenges. Their biggest problem often stems from not aligning their content with the specific high-intent queries that users are typing into Google. Many tax professionals neglect content that answers user questions like, “How to file taxes as a freelancer” or “best tax strategies for small businesses.”

Start by categorizing your services clearly. For instance, create separate service pages for “personal tax consultations,” “corporate tax services,” and “tax strategies for small businesses.” This helps you target long-tail keywords like “tax advice for freelancers in [state].” Next, build a content hub on your homepage or a dedicated page that serves as a comprehensive tax resource. You could include FAQs, tax tips, and an actionable blog with advice on specific tax situations.

By using internal linking between these service pages and blog posts, you create a structured ecosystem that helps Google understand the topical relevance and authority of your pages.

SaaS businesses often struggle to create a cohesive customer journey on their websites, which directly impacts their visibility and conversion rates. For SaaS software, it’s not just about selling a product—it’s about building a trustworthy relationship with your users through well-structured content.

A common issue for SaaS sites is that they typically focus too much on product features without addressing user concerns. A good approach is to build clear, user-centric landing pages based on common customer problems. For example, a page titled “How our software solves X problem for marketers” helps you target long-tail keywords like “best marketing automation software for small businesses.”

You’ll also want to include customer success stories, case studies, and detailed product pages that highlight features, benefits, and FAQs. This structured approach not only boosts your content’s value but also increases trust signals that improve SEO.

Real estate websites face a key issue when it comes to search engine visibility: there’s a lot of duplication across listings, and this can confuse Google. For example, property listings for the same area may overlap with similar content on multiple pages.

The solution lies in creating a logical structure that makes sense both to users and to Google. Instead of grouping all properties into a single “Listings” category, break them down into specific regions or types—such as “Miami luxury condos” or “Family homes in Coral Gables.” This allows you to target long-tail keywords like “affordable condos in Miami” or “best real estate listings in [city].”

Additionally, focus on creating high-quality, deep content about the neighborhoods, the buying process, and investment advice. These pages can act as cornerstone content that links to individual property listings. Don’t forget to include user reviews and testimonials, which will increase trust and encourage engagement on each page.

Pest control services face fierce competition, especially in urban markets. They often miss out on optimizing their websites for long-tail keywords such as “bed bug treatment in [city]” or “rodent control services in [area].”

The way to stand out is by creating a clear hierarchy of content that focuses on the services you offer. For example, if you specialize in termite control, create dedicated pages for “termite inspection” and “termite treatments.” Use location-specific keywords like “termite pest control in [city].”

Another important factor is creating a strong local presence. Ensure your Google My Business listing is fully optimized and linked from your website. Local content, including reviews and user-generated testimonials, will increase your chances of appearing in local search results for high-intent keywords.

Tourism websites are highly competitive because everyone’s trying to attract attention for top destinations, tours, or activities. But the real challenge is structuring content in a way that boosts both search visibility and user engagement.

The issue with many tourism websites is that they often provide too much generic content and don’t focus enough on what makes each destination unique. It’s essential to break down your content into destination-specific pages and activity pages (e.g., “Best things to do in Paris” or “Affordable Paris tours”). These pages help target long-tail keywords like “best budget Paris tours” or “top family-friendly activities in Paris.”

Incorporating high-quality images and user reviews on these pages can help with both user experience and Google ranking. Additionally, using internal linking between related activity pages and destination pages can distribute SEO equity and boost the overall performance of your site.